Why In-Store Digital Advertising? Who Wins? The Store, Consumer Or Advertiser? White Paper.
Authored by Ronnie Schmidt, Marketing Consultants Group, LLC CEO
Research and commentary provided by Steven K. Platt, Director, The Platt Retail Institute.
This White Paper details the reasons why retailers have not adopted in-store digital advertising.
And explains why the Marketing Consultants Group, LLC has overcome all of the retailer's objections.